Hawai‘i is the only state in the U.S. with climatic conditions necessary for growing coffee. The combination of rich volcanic soil, a year-round warm climate and abundant rainfall adds up to an ideal environment.

Recent economic factors have dramatically altered the Hawaiian agricultural industry. Foreign competition has forced the sugar and pineapple industries into a steep decline, with no significant recovery in sight.
Many sugar and pineapple plantations have closed, leaving thousands of acres of valuable farmland under utilized or not used at all. Coffee is being increasingly viewed as a viable replacement crop.
After petroleum, coffee is the second most heavily-traded commodity in the world, and millions of farmers depend on coffee for their livelihood. Each cup of coffee you drink connects you to real people and places. Your choice of coffee helps ensure a better life for farming families and hope for the future!